2020
JinShi Investment App
JinShi Finance App is inspired by the issue of China's growing investment needs of exploring overseas markets.
By using this application, people from China will be able to gain more insights into the international stocking market as well as learn more about the financial potential.
The project was completed individually for self-improvement. The prototype was built using Figma, Photoshop, Sketch, and other Adobe Creative Suites.
Self Improvement Project
ROLE
UI/UX Designer; Story Teller
DURATION
~3 months
TEAM
Me, Myself and I
USER PORTRAIT 🧑
As a designer, I firmly believe in the importance of understanding and empathizing with the end users of a product before diving into the design process. It's all about putting the user front and center from the get-go! By diving into persona creation, I get to immerse myself in the diverse world of my target audience, understanding their needs, goals, and quirks. It's like stepping into their shoes and seeing the world through their eyes. These personas become my guiding stars throughout the design journey, ensuring that every decision I make is infused with empathy and tailored to delight my users.
ALEX SU
Assistant Manager
36 Years old
According to my research, there has been a decrease in the number of these target user groups annually as after forming a family, their ability to risk-taking lowered, and as their work takes more majority of their time, they rarely can spend a large portion of time on the trading platform. Their investment choices switch from stocking to funding products.
Busy work / Switching to Funding products
MAX JOHNSON
Creative Director
63 years old
For this type of users, the market shows a declining trend, the number of users decreased immensely in recent years.
User Decreasing / Mature Investors
RIVER WA
Head Designer
27 years old
At present, users of this age group are increasing. The main group of individual investors. Compared with the older generation, this generation has a higher level of knowledge and a certain degree of anti-risk ability.
Target Audience / Ability of Taking Risks
Competitive Analysis⚓
Conducting a comprehensive competitive analysis is an essential step in the design process for any project. By thoroughly examining competitors' products and strategies, I gain valuable insights into industry trends, best practices, and areas of opportunity. This analysis allows me to identify gaps in the market, understand what sets our competitors apart, and uncover potential pitfalls to avoid. Armed with this knowledge, I can make informed design decisions that differentiate our product, meet user needs more effectively, and ultimately position us for success in the marketplace. Competitive analysis serves as a strategic foundation for designing a product that not only meets but exceeds user expectations, setting the stage for innovation and market leadership.
Jinshi UI Flow Map
